You’ve launched your business and managed to build a small but loyal customer base. Now, you’re confident that your service or product deserves a larger customer base. However, landing new clients seems to take time, energy, and lots of effort.
True, to get a steady stream of clients, you have to invest time into networking, building relationships, and marketing. But, with the right strategy, anything is doable. Follow the 8 proven tips and get more clients in 2022.
Prepare a Compelling Business Proposal
Instead of simply waiting for customers to come to you, reach out and convince them to do business with you. Use a compelling business proposal to highlight what differentiates you from the competition and outline your strong suits and the benefits of hiring you.
If this sounds overwhelming, you can get a customizable business proposal template. There are templates for businesses in any industry, so you can rest assured your proposal will include all the relevant information.
Invest Time in Networking
If done right, networking is one of the easiest and fastest ways to grow your business and attract ideal clients. Plan to attend relevant meetings and events at which you can network. Pick the events based on the likelihood of connecting with people who need what you offer. Be prepared with a pitch but don’t hard sell.
Remember, networking is all about meeting people and building relationships. Show interest in other people and try to learn more about them and their businesses. Finally, if they meet your target criteria, ask for their business cards and hand them yours.
Leverage Social Media
Social media can be an excellent asset in reaching a wider audience and driving more traffic. It’s essential to focus your efforts on the platforms your ideal prospects use to connect. You want to be where your clients are to avoid getting only dead leads. Optimize your social media presence and provide essential information about your business.
Moreover, define a style that would differentiate you from the competition, post high-quality content consistently and engage with your followers. Don’t forget to analyze your efforts to enhance your strategy as you go.
Ask for Referrals
Referrals are one of the best methods to get more clients. Current customers’ satisfaction is the best source of new customers. But you shouldn’t just passively sit and wait. Take charge by implementing a system for soliciting referrals into the sale process.
For example, consider sending a follow-up email after a customer has received their orders. Or, have your salespeople ask for referrals when they contact the customers to answer questions after the sale. If the sale price warrants it, you can even offer incentives in exchange for a referral.
Offer Discounts and Promotions to New Customers
Introductory deals and promotional offers are very attractive to customers. You can use them to convert clients who have been considering doing business with you but need an incentive to make the first step. Consider offering first-time buyer discounts or running a 2-get-1-for half-price promotion. Then, track what they buy and what offers are most popular.
Improve Your Website
Your website is likely the first place where potential clients will find more information about your business. So, ensure it’s user-friendly, well-designed, and filled with relevant data and appealing graphics.
Include clear and creative CTAs to convert qualified leads and, if possible, implement a chatbot to help clients who have more questions. Moreover, focus on creating unique, search engine optimized content to engage potential clients and work your way up to Google search results pages.
Leverage Paid Ads
Paid advertising can be very effective, especially if you’re leveraging it to support organic search rankings with fast results. PPC ads have high ROI and are great for converting leads and building your reputation. They are flexible and let you set a budget that works best for you. Plus, you’d be paying only for the clicks you get, so you’ll have an accurate picture of where your money goes.
Canvass Your Community
The right canvassing techniques can get your name out there and build a solid customer base. Design appealing flyers and brochures that showcase your business’ authenticity and relevance.
You can use the promotional material to offer a coupon for a discount code, a promo deal, or free delivery to entice people to see what your business has to offer. With the coronavirus pandemic limiting in-person meetings, consider implementing contactless delivery or using direct mail to deliver your materials.
Attracting new clients is an ongoing job. At first, it might seem overwhelming but take it slowly, and you’ll soon start seeing measurable results. Align the strategies with your business goals and set relevant metrics to analyze and refine your strategy to maximize the outcome.