Writing assistance can benefit individuals, private entrepreneurs, and business owners. Naturally, commercial writing for organizations requires long-term planning and extended collaboration, while occasional writing tasks involve quick briefing and fast delivery. Cases when qualified content writers are of help are diverse, and it’s handy to know where to find one. Here are the signs that you need writing assistance.
When an Individual May Need a Content Writer
Occasional writing duties may be challenging, but they will be much more manageable in collaboration with a professional in this craft.
Writing Is Just Not Your Thing
Some people simply do not like writing, even when it is necessary. When time pressures and no ideas come to mind, it does not add to the inspiration. Yet, it is not a reason to give up on projects. So, one can notice clear signs that writing is not easy for them:
- They cannot tell good writing from bad writing;
- They are focused on perfection;
- Inability to figure out their tone of voice (your writing sounds like it is not you).
Perfectionism is a beautiful trait that one can have in all aspects of daily life. This is a struggle many people have in common, especially young overachievers. When a person is too critical of every imperfection in the process or result of work, they may never finish it. On top of that, such experiences result in frustration, which makes the situation even worse. In this case, the help of a content writer will lift the roadblocks of perfectionism.
The Pile of Tasks Keeps Growing
Once again, time is often against us. If you need writing help, you probably have too much on your plate to spend several consecutive hours writing. Most likely, you are too busy and not meeting important deadlines. These limitations must not stand in the way of your goals. Take content writing tips, systemize your draft, or get your idea delivered clearly with professional assistance.
When a Business Needs a Content Writer
Businesses have many tasks for writers, even though it does not always regard such a position as a full-time employee. You may need one if:
Your Content Stash Is Running Low
Businesses need new content. Ideally, it must be custom and brand-focused written content to keep up the buzz. This is why organizations need pair of hands to mix more dated articles with fresh updates. Keeping a list of blog posts, social media posts, or other resources you can turn to for content when you are short is essential. You can save time, and your material will still be valuable with enough planned content for the future.
Business Website Has Fewer Visits
Have you recently checked your SEO ranking? Is your company searchable via this engine? If you know your rank, you can take action and improve it with the help of a writer that focuses on optimized texts. You can be sure that your competitors are targeting specific keywords or phrases if you don’t. SEO-experienced content writers can create copy tailored to your SEO goals and KPIs.
You Struggle to Connect with the Audience
Your message sounds lost in writing, or you cannot even articulate a message. These days, understanding the audience is vital for a business. The ability to approach the right demographic with the appropriate and sellable tone of voice is what content writers do. If you do not have enough work for long-term collaboration, you can use some help from a content writer to elaborate a distinct tone of voice and messaging system for your business.
No Free Hands on Your Team
It is an unfortunate and familiar business experience to have the team overwhelmed. Some people are on vacation, others take sick leave, and nobody can handle the writing tasks. A project collaboration with a professional writer will remove this problem, even though they will not be available non-stop. Your writer will follow the agreed deadlines while the in-house team has it off its shoulders.
The Company Cannot Keep up with the Competition
There might be signs that you are falling behind the competition in your category. In this situation, your website can be boosted by clever content writing. Search engine optimization, metadata, readability, and many other factors can impact your visibility online. Content writers are well aware of this and will include it in every piece they write to make their work stand out from the rest in the search results of your potential visitors.
How to Spot a Good Content Writer
Pay attention to the following to find a perfect match for your case:
Their Rating and Number of Completed Works
You should look for content writers with experience in the industry. Find someone with a portfolio showing their ability to work across multiple sectors or experience in yours.
Their Work Process
A skilled content writer can use the techniques and tools necessary to create high-quality content. Find out if this is a good fit for you, or ask them about the tools they use before committing to the project with them.
Define Expectations and Set KPIs
Potential writers should know what you are looking for and what you expect of them. Provide them with information about the project and its conditions, agree on the deadlines, and discuss payment.
Check Their References and Testimonials
Ask your potential writer for references and learn about their previous work experience. You can get to know the writer in a professional setting or on an online call to figure out if the collaboration will be comfortable.
Discuss the Budget for Your Project
Be (reasonably) open about your budget with potential content writers. It will make collaboration predictable and comfortable for both of you and establish the trust necessary for a professional relationship.